212Media

What we do.

Innovative media ventures with the world's most respected companies.

We're a New York City-based, privately-held, venture development firm, founded in 2004, with a focus on building digital media ventures that have strategic importance to major media company partners.


What we built.

Saavn

Saavn Logo Saavn Bollywood Promo

Saavn brings the best of Bollywood to the world. As the largest digital distributor of Bollywood entertainment, Saavn owns rights to hundreds of movies and over 250,000 music tracks, 20,000 music videos and 10,000 ringtones, including titles such as Jodhaa Akbar, Race and Jaane Tu... Ya Jaane Na. Saavn.com is the premier Bollywood audio search engine in the world, and Saavn distributes its exclusive catalog to 75+ global companies including Time Warner, Verizon and iTunes, integrating Bollywood into their marketing activities.

Sportsvite

Sportsvite Logo Sportsvite Home Page Sportsvite Team Organization

Sportsvite is a leading online community for recreational athletes, serving the 110 million Americans that play sports and engage in fitness. Sportsvite is a social network that builds connections between players, teams and leagues and a social utility that organizes their games and activities – from practices to pick-up games to league competitions. Sportsvite has been featured as the top social network for recreational sports in Time, New York Times, MSNBC, Entrepreneur, Maxim, Sports Illustrated, Fox News and ABC News.

LeagueApps

LeagueApps Logo LeagueApps Dashboard

Want to improve your league website? Get ready to go pro. LeagueApps is a useful set of tools for rec sports leagues, allowing managers to quickly and easily create a complete league website or integrate LeagueApps features with existing sites. Focused on adult rec sports leagues, LeagueApps makes it easy to organize a league with flexible, customizable solutions, combining multiple tools in one easy location. Every league needs a customizable solution for their unique requirements, and LeagueApps delivers a homerun.

Speakaboos

Speakaboos Logo Speakaboos Home Page Speakaboos Storybook Illustration

Speakaboos brings classic children's entertainment into a digital world. Beloved characters and treasured stories are given new life through amazing celebrity performances, beautiful illustrations, and original music. At Speakaboos, children develop literacy skills while learning about technology in a safe and fun environment. And because we know the importance of sharing and caring when it comes to our children, Speakaboos donates a portion of all proceeds to charities that champion childhood causes.

SnakBlox

SnakBlox Logo Soaper's Paradise Page Sample Soaper's Paradise Page Sample

SnakBlox is the premier self-service platform for website publishers to launch, manage, monetize, and track casual games on their websites. Bringing together the best casual games, SnakBlox syndicates them across our publisher network, and monetize gameplay by delivering display/rich media advertising and sponsorship. SnakBlox focuses on solving the technical and financial challenges so developers and publishers can seamlessly monetize the highly engaged casual game audience.


Our partners.

Quite simply, the best.

We've built and powered solutions for companies of all sizes, including some of the world's largest and most recognizable brands including ESPN, Time Warner Cable, Verizon, Virgin Media, iTunes, Google, Rhapsody, CBS College Sports, CocaCola, Puma, National Education Association, and countless others.

Our ventures have been featured in the The Wall Street Journal, The New York Times, Forbes, Fortune, Variety, Crain's Business, ABC News, Fox Business, MSNBC, and CNN and many more.


Our team.

Vinodh Bhat

Co-Founder & Principal

Vin has helped [212]MEDIA launch and manage several of its portfolio companies across sports social media, on-demand programming and publishing. He has worked with cable operators such as Cox and Time Warner, secured online distribution deals with market leaders including Apple and Google and built technology partnerships with upstart services such as Brightcove and Veoh.

Vin began his career within the media and technology investment banking group at esteemed Donaldson, Lufkin & Jenrette where he advised and financed the high-profile media units of major corporations such as @Home and AT&T Broadband, raising over $2.0 billion of public and private equity. He leveraged his relationships in media to serve as VP, Sales and Co-Founder of Simile, a media company that advised Time Warner, the McClatchy Newspaper Group and Hearst. Vin graduated from the McIntire School of Commerce at the University of Virginia with a B.S. in Finance and Marketing and was an Echols Scholar.

Neal Shenoy

Co-Founder & Principal

Neal has helped [212]MEDIA launch and manage its portfolio companies across children's publishing, online gaming and social networking. He has developed business development and marketing relationships with major media companies including Amazon, MTV, Rogers Digital and Time Inc.

Neal has experience in both the financing and operations of media companies, having begun his career in an upstart unit of Donaldson, Lufkin & Jenrette that advised top U.S. media companies in the cable, cellular, publishing and telecom industries and raised over $1.5 billion of public and private capital. Immediately prior to his tenure as an Investment Banker, Neal produced research on the then nascent broadband industry. He translated his knowledge of media into a venture and strategic backed media company, Simile, where he served as President. Neal graduated from the Edmund A. Walsh School of Foreign Service at Georgetown University with a B.S.F.S. in International Relations and a Concentration in Asian Studies. He received the Dean's Citation for excellence in academics and leadership.

Paramdeep Singh

Co-Founder & Principal

Paramdeep has helped [212]MEDIA launch and manage several of its portfolio companies across South Asian and children's digital entertainment and distribution, social media, and recreational sports. He has sourced strategic partners, investment capital, and stellar talent for its portfolio companies. Over the years, Param has developed partnerships for [212]MEDIA and its portfolio with major media, telecom, and technology companies, including T-Series, Saregama, Google, HTC, Airtel, Vodaphone and many more.

Paramdeep is a serial entrepreneur with experience in ventures across numerous verticals beyond media and technology, including real estate, retail, and hospitality. He graduated from the College of Arts & Sciences at Tufts University with degrees in International Relations, Economics, and Entrepreneurship.

Rishi Malhotra

Managing Partner, President & COO of Saavn

Rishi has helped [212]MEDIA develop strategic entertainment, digital media, and global distributor relationships for its portfolio companies. He has developed programming, licensing, and multi-platform product engagements with companies like IFC (Rainbow Media Networks), AETN, Cablevision, Virgin Media, and Apple. Rishi brings [212]MEDIA a unique expertise in TV, Cable/Satellite Operations, and defining VOD packages for global markets. He is currently President & COO of Saavn, focused on growing the company's distribution, programming, and strategic entertainment initiatives.

Rishi brings over 10 years experience in digital media and served as VP of Multiplatform Program Marketing for Home Box Office Inc (HBO). He was responsible for driving multi-platform programming development, launching new SVOD/HD product offerings, and developing cross-platform marketing for many of HBO's programming franchises. He was also responsible for overseeing product management and marketing for HBO On Demand, Cinemax On Demand and iTV initiatives. He delivered industry-leading original VOD content for HBO’s Big Love, The Wire, Def Comedy Jam, and many HBO Sports franchises.

In his career, Rishi has worked in various capacities with Pricewaterhouse Coopers, Elias Arts, and Proxicom, Inc. Rishi holds a Bachelors of Science in Biology from Washington University in St. Louis and is currently based in New York City. He's a regular speaker at industry events (CES, NCTA, IAB, Digital Hollywood) and has been featured in Variety, USA Today, and The Hollywood Reporter.